24X7 Guru.com, a provider of online diagnostic and self-assessment tool and DTH service provider Tata Sky has entered into a joint venture. This partnership will enable 24x7 Guru.com to provide content for Tata Sky's Active Learning, a quiz based educational service covering Maths, GK and Science for children in the age group of 7-11 years.

"The questions can be easily navigated with the help of remote and the children are also provided with correct answer individual scores," said learnsmart India CEO K S Muralidhar and Tata Sky chief marketing officer Vikram Mehra in a joint press conference.

"We are pleased to partner with Tata Sky and add one more exciting medium to expand our diagnostic, self assessment learning experience from the internet to televisions. Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum. We are confident that this new medium which is hugely popular with children of all ages will motivate the students to use broadcast technology not just to entertain them but also to complement their efforts to become scholastically successful." Muralidhar said.

"We believe that the purpose of television, besides providing entertainment, must be to also impart knowledge and enhance the learning skills in children, especially as television viewing consumes a large part of their leisure time. It's been our constant endeavor to provide value added services to our subscribers in the field of education and our partnership with 24X7guru.com will only strengthen our existing offering." says Mehra.

URL: http://www.televisionpoint.com/news2007/newsfullstory.php?id=1196420429